1995 Los Angeles Times Book Prize – History Winner

Fables of Abundance: A Cultural History of Advertising in America
Jackson Lears
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties…
1995 Los Angeles Times Book Prize – History Shortlist

Marketing Modernism in Fin-de-Siècle Europe
Robert Jensen

Rewriting the Soul: Multiple Personality and the Sciences of Memory
Ian Hacking

Speak Now Against the Day: The Generation Before the Civil Rights Movement in the South
John Egerton
